Client: Cadillac (MRM/McCann)
Role: Art Direction, Design
Designed to engage lessees, this oversized look book affirms the Cadillac brand and encourages owner loyalty prior to lease-end. Layered pages in various sizes, textures and weights provide a tactile experience, while rich paper stock and vellum overlays give the piece luxe appeal. Recognized by the advertising community, this piece made the shortlist for the 2016 D Show.