Cadillac Look Book

185 Designs Cadillac Look Book cover
185 Designs Cadillac Look Book inside cover
185 Designs Cadillac Look Book inside spread
185 Designs Cadillac Look Book

Project Details

Client: Cadillac (MRM/McCann)

Role: Art Direction, Design

Designed to engage lessees, this oversized look book affirms the Cadillac brand and encourages owner loyalty prior to lease-end. Layered pages in various sizes, textures and weights provide a tactile experience, while rich paper stock and vellum overlays give the piece luxe appeal. Recognized by the advertising community, this piece made the shortlist for the 2016 D Show.