La-Z-Boy addi+ions

185 Designs La-Z-Boy addi+ions branding

Project Details

Client: La-Z-Boy® 

Our Role: Branding, Copywriting

La-Z-Boy recently launched a new line of curated accessories – addi+ions™. We worked with their creative team to develop the product name and tagline, as well as the positioning statement and brand voice. We also wrote the web content, including descriptions for each new product. See the line.